Brand Name & Direction

For example: My brand collection is for men/ women who work out in the gym so the pieces will be functional/ technical. However, I also want them to be casual looking and be able to wear in the day when out and about

Brand Style

For example: Let us know which brands you like or wish your collection to be similar to. Ie : Gymshark seamless collection or Lululemon for prints, or Nike for style details. Please send any reference imagery, especially for the garments you want designed. Ie – tracksuit, t-shirt, legging, yoga pant…etc

Brand Story

Do you have a story? For example: you want to focus on garments for body builders so your story is all about sculpture, and form fitting pieces. The consumer is urban, youthful and fit. Their lifestyle is clean living, modern and colours are industrial. OR maybe your story is sustainability so your collection is eco friendly. Your consumer lives by the sea and sun, the colours are natural…etc

Target Market

For example: 18-35 Mens and Womens

USP

Do you have a unique selling point?

Collection Price Point

For Example: Mid range legging to be est: £45-65, tops est : £35-45

Research

Before any collection is designed, we create mood boards and story boards to give us a design starting point. We research future trends, styles, colours, graphics & shapes which enable us to create a clear creative direction and therefore design with a cohesive running theme. If you have any research imagery or pinterest boards you’d like to share with us, please specify below so we can discuss in more detail following completion of this questionnaire.

Colour

Do you have an Idea of what colours you want?

Graphics

Will any of your garments require graphics?

Logo

If you have a logo, please send this through before or during the design stage.

Design Stage

How many items would you like to design & develop? For Example: 1 x hoodie, 1 x t-shirt, 1 x sports bra etc. If you are unsure about specific items but do know how many items, please tell us how many.

Technical Specs

The development of a new collection requires technical design & garment technology. We are technical design specialists, and can produce highly detailed documents which can be handed over to factories for garment development & manufacture. Is this an area where you feel you will require support?

Fabric Sourcing

Are you sourcing your own fabric? Is your factory sourcing your fabric?

Factory Sourcing

Are you sourcing your own factory? Are you getting a local seamstress to make your first samples?

Budget

If you have budget for your collection, then this is handy for us to know.

Deadline

If you have a deadline, please let us know so that we can do our best to schedule & book in your project.

JLW.DESIGN

JLW Activewear Designer