AW24 TREND : Aprs Ski Chic / by Jessica Walker

Ah, the apres ski chic trend, because apparently, what the world needs right now is a healthy dose of 70s and 80s nostalgia mixed with a side of skiwear. Who knew that vintage-inspired ski apparel would make a roaring comeback? Perhaps it's a desperate attempt to escape the monotony of lockdowns and work-from-home routines. Suddenly, everyone seems to be channeling their inner retro ski bunny, donning colour-block onesies, oversized goggles, and chunky knit beanies as if they've just stepped out of a time machine from the era of disco and questionable fashion choices.

Whether it's a genuine love for vintage ski fashion or just an excuse to hit the slopes and take some Instagram-worthy shots, the apres ski chic trend is certainly making its presence known. See you on the slopes, darlings – in all our vibrant, throwback glory!

The mood board above is something I would create as a first page when looking into trends for the next season. From this I can start to pull outfit images, silhouettes, top key items and finally resulting in the actual design of a new apparel product.

Mood - Apres Ski Chic

If you want to look at a brand that are doing things right, take a look at Halfdays. If you’re on the lookout for stylish and earth-friendly outdoor wear, you've got to check out Halfdays. This brand is all about nailing the perfect combination of fit, function, and style, all while being a champion for our planet.


What sets Halfdays apart is their unwavering commitment to using only recycled materials that are responsibly sourced. Not only will you look amazing in their gear, but you can feel good about reducing your environmental footprint with every wear.
So if you're ready to embrace sustainable style without compromising on looks or performance, Halfdays is the brand you need in your life. Let's step into the outdoors with fashion that's as eco-conscious as it is fabulous!

Fay Midweight Merino Top - £90, Isabel Soft Shell Bib Pant -£336, Halfdays

Merino base layer top, a midweight blend of merino wool and bamboo to keep you warm from basecamp to backcountry. Pair this with the slim-fit soft shell bib pant, designed to be as flattering as it is functional.

Free People is an inspiring brand known for its stylish and contemporary designs, offering a diverse range of clothing and accessories that embody a feminine and spirited aesthetic. The activewear and ski sections are particular highlights, showcasing a stunning array of modern and stylish designs that seamlessly blend fashion and functionality. With a focus on quality and innovation, Free People appeals to the modern woman who seeks both elegance and performance, making it a go-to destination for fashion-forward activewear and skiwear. I use this website regularly for design inspiration and creating cool on trend boards.


PE Nation has consistently been my go-to brand for fashion design inspiration, seamlessly blending style with performance gear like no other. Their sustainable ski jackets not only boast top-notch functionality on the slopes, but they also showcase the brand's commitment to sustainability. The use of all-over prints in their designs adds a distinctive flair, setting them apart from other brands in the industry. The fusion of bold, eye-catching prints with high-performance materials is a testament to PE Nation's ability to merge fashion and function seamlessly.

Check out their Snow Collection Drop 2 here